Both And Yahoo Claim Gold In Olympics Traffic



It apparently can’t be an Olympics without dueling claims from both Yahoo (NSDQ: YHOO) and NBC on whose Olympics website is tops. The headline of Yahoo’s release today: “Yahoo Sports Dominates Winter Olympics Traffic.” And here’s NBC’s: “ On MSN Leads All Competitors Through First Weekend Of Vancouver Games” (The official name of the NBC Olympics site is On MSN; Olympics coverage on MSN links directly to

So, how can both say they’re first? Yahoo and NBC both cite comScore (NSDQ: SCOR) stats that show that Yahoo bested in unique visitors. But NBC says that its site received significantly more page views and also was first in terms of the amount of time visitors spent.

The relevant stats each company wants s to focus on:

NBC: got 177.4 million page views during the first week of the Olympics, while Yahoo’s Olympics site received 34.5 million. (NBC says its figure is up 244 percent compared to the same period during the 2006 Winter Games in Turin). The company says that on average visitors saw 27.5 pages per visit, while Yahoo visitors looked at 3.8. The average visitor to spent 8.2 minutes on the site to Yahoo’s five minutes.

Yahoo: Yahoo, meanwhile, notes that its Olympics site had 9.3 million unique visitors during the first week of the Olympics, compared to NBC’s 6.5 million. (ESPN (NYSE: DIS), by the way, had 8.4 million).

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