EveryScape, which provides “eye-level” images of major towns and cities around the world, has raised $6 million in a third round of funding. The company charges local businesses in order to build 3D, photo-realistic panoramas of their physical locations which are then featured on EveryScape.com and can also be embedded on the businesses’ websites. EveryScape pitches the virtual tours as a more effective way for businesses to advertise themselves than traditional yellow pages.
Of course, there are a number of other companies — including Google — which are also going after local ad dollars by combining advertising with geography (EveryScape counters that unlike the StreetView feature on Google (NSDQ: GOOG) Maps it lets users actually go inside businesses).
With the new funding, EveryScape will have raised more than $13 million, most recently in a second round in March 2008. The latest cash comes from SK Telecom (NYSE: SKM), a big mobile firm in South Korea. EveryScape says the cash will boost its Asian market strategy and also propel its growth in the U.S.
More in the release.