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NBC’s Olympics Online: 13.6M Uniques in 4 Days

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While the actual experience of using may not be ideal, that hasn’t stopped the network’s online coverage of the 2010 Winter Olympics from doing just fine stats-wise.

According to a release from NBC Universal (s GE), 13.6 million unique visitors so far have come to for their coverage — which is up 250 percent from the opening weekend of the last Winter Olympics in 2006.

In addition, 8.1 million video streams were delivered in the first four days, up from 1.8 million in 2006. And the NBC Olympics mobile application has also generated 18.1 million page views, as well as securing the top slot as iTunes’ most-downloaded free sports app.

However, the really big numbers pop up when you focus on terrestrial broadcasting: 129 million Americans watched the first four days of the games on terrestrial TV, with an average of 27.9 million watching each night — 25 percent higher than the 2006 games in Torino.

NBC took care not to compare these stats to the 2008 Olympics, which makes sense given that the summer games are much bigger in scale. In covering the Beijing event, a total of 75.5 million streams were served by over 16 days.

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