Mobile Content Bits: Shazam; Dolby Music Format; TV Listings App

Shazam: The mobile-music-recognition service provider has launched an interactive ad service. Advertisers using the Shazam Audio Recognition Advertising (SARA) program can put audio “links” into their adverts, which can be accessed by viewers pointing their phones at the ads, sending the audio to Shazam’s service, and getting customised results — for example discount offers or extra content — sent back to their devices.

New music format: Dolby Laboratories launched a multi-platform digital file format called Pulse, designed for high-quality cloud-based music services. Digital music provider Omnifone is the first customer to encode its 6.5 million tracks with the MPEG-4-based technology.

Freeview iPhone app: Another mobile service to help people plan their TV schedules. The digital-terrestrial TV service has launched an iPhone app that provides TV listings for its HD and regular channels. It lets users search for and filter programs, as well as pick up recommendations from Freeview’s Twitter feed.

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