Adobe (NSDQ: ADBE) has reached a number of milestones to get its full Flash video player up and running on smartphones, including Android and Palm (NSDQ: PALM) in the next few months. By 2012, it expects nearly 53 percent of phones to be shipping with Flash Player 10.1 and that roughly 250 million devices will be supporting it at that time.
As part of these milestones, Adobe made a fistful of announcement this morning at Mobile World Congress that makes getting content for the web to the mobile phones a much more seamless process. They include: Adobe AIR apps will now run on mobile phones, including Android in 2010, the Open Screen Project now has 70 members, up from 50; Adobe has joined the LiMo Foundation; and its Omniture (NSDQ: OMTR) division announced immediate availability of a new mobile video measurement capability, which allows customers to measure video on mobile sites and video embedded in iPhone apps.
Separately, at the Mobile World Congress today, Brightcove, the major online video platform, said it will be supporting Flash player 10.1, so that online video can more easily be tweaked for mobile phones. The platform, which has been in beta, is already being used by major content companies, like AOL (NYSE: AOL), Atlantic Records, National Geographic and The New York Times (NYSE: NYT). “The availability of Flash on smartphones is a big sea change,” said Jeff Whatcott, SVP of marketing at Brightcove. Because Brightcove is using Flash, it says that it can offer a ton of new features to mobile video, including analytics, advertising, social sharing, and transcoding. The platform will be generally available in mid-2010 when Flash 10 is out and will be free of charge to existing Brightcove customers.
Adobe AIR: Last year, Adobe started allowing developers to use its AIR run-time to create iPhone apps. Now, it says that AIR is coming to Android. The apps can be distributed through the Android marketplace, but other avenues as well, such as an operator’s store, or an Adobe marketplace. In the future, it will come to BlackBerry and Motorola (NYSE: MOT) devices. So far, about 30-40 AIR apps have been built on iphone.
Adobe Flash: When Flash Player 10.1 comes out, users will likely be able to download it through the various marketplaces, like the Android Market and Palm’s app store. It will be able to run on some of the faster smartphones out there today, including Verizon’s Droid and the Nexus One. By the end of the year, 10 percent of devices are expected to be able to support Flash. Right before the announcements were set to hit the wire last night, Adobe sent reporters an update on Windows Mobile support. In a statement, the two companies hinted that immediate plans to support Flash have been delayed: “While the newest version of Windows Phone won