While I was across town covering Samsung’s big Wave launch, Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) was making a splash of its own at one of the trendiest Barcelona night clubs. On the day before Mobile World Congress begins, it announced three new phones as part of its goal of reclaiming market share in the smartphone space, while also releasing “Creations,” a new content platform.
Creations is a new publishing platform, where community members submit videos, pictures and other content for sharing. Anyone else can use it, share it or edit or update the content, which is all covered under the Creative Commons license. The platform is trying to break the idea that all content comes from big publishers, or movie studies, and attempts to tap into the YouTube generation’s user-generated mindset, reports AllAboutSymbian.
Sony Ericsson also released three new phones that focus on video and social media: The Sony Ericsson Vivaz Pro, which is based on the Symbian operating system, and the Xperia X10 mini and the mini pro (which are two variations of the Android-based Xperia10.
— The Sony Ericsson Vivaz pro has a QWERTY keyboard and touchscreen, which allows users to produce and broadcast HD video. The phone comes connected to the PlayNow app store and will be available in select markets in the second-half of the year. The price was not announced.
— The Xperia X10 mini and X10 mini pro are two compact versions of its first Android device, the Xperia X10. Both of them come with slide out QWERTY keyboard. Both phones also come with “Timescape,” which is one place where users can see text messages, missed calls, and Facebook and Twitter updates. The music player also uses the