WWD Reader Profile: David Goldenberg, Entrepreneur/Writer


WebWorkerDaily readers are a diverse bunch. Every week, I profile a different reader and ask them to share what they do, how they do it, and some of their favorite hints and tips.

Who are you and what do you do?

My name’s David Goldenberg and I live in Brooklyn, N.Y. I’m the co-founder of a print-on-demand user-generated greeting card startup called PigSpigot and an editor of Gelf Magazine. I also write about science (and, occasionally, cheese) for Mental Floss magazine.

What’s a typical day like for you?

Since my home office became a nursery, I generally head out to the nearby office space I’ve rented to get started (though I’ve been known to hole up at a Cosi in Manhattan on occasion, too). I spend most of my time working with my PigSpigot partner on everything from integrating contact management APIs to promoting particularly hilarious cards created by our users. Later in the day, I edit interviews for the magazine or conduct a few of my own. I generally spend about an hour each day trying to figure out why something that should be working is not. Right now, that’s my printer.

What gear and software do you use, and why?

I recently made the switch to a 13-inch MacBook Pro (s aapl) after years on a PC, and I couldn’t be happier. I’ve also got a BlackBerry (s rimm) (which is awesome, though I only use it for Yelp, Internet, phone and email) and a MiFi (s vz) (which could be better, but works for low-speed Internet access in a pinch). When I’m at the office, I hook up the MacBook to a 22-inch monitor for a dual-screen effect, and use a wireless mouse and keyboard.

I use Basecamp to manage projects; Google (s goog) products for personal and business email, calendar, analytics, etc; Pidoco for prototype creation; Movable Type for the magazine publishing platform; and Bloglines for old-school RSS management.

What’s your favorite web working tip?

Be willing to pay for online apps that make your life easier, even if there are free apps that are almost as good. You’ll use and appreciate them more. But try to limit that list to about five or so.

If you would like to be profiled on WWD, get in touch with me at simon (at) gigaom (dot) com.

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