Coders Get a New Colleague — Barbie


There’s not a lot to say about this, but Barbie today got two new careers, and in one she’s a computer engineer! That’s right, coders of the world can now count Mattel’s (s MAT) best-selling toy among their ranks. Sorry, systems administrators!

Barbie’s new role was chosen through a contest Mattel created this year that let consumers pick what Barbie’s next job would be. Computer Engineer Barbie won the popular vote, while girls selected news anchor as Barbie doll’s next career (what’s wrong with blogger, girls?). Computer Engineer Barbie will go on sale sometime this winter. That’s a binary code patterned T-shirt she’s wearing, and a smartphone, Bluetooth headset and laptop bag she’s toting. But my question is, does Barbie use a Mac (s aapl) or a PC?



I think she is too air headed to understand anything but a Mac. I wouldn’t want her to make me a website it would probably be a sea of pink. LOL


Everyone knows that Barbie will to rollin with a PC with Debian installed on it.


I am going with networking to, after all us networking people have so few positive roll models. I think she has her CCNP and working hard on her CCIE


Pretty sure her shirt says Barbie repeatedly in ASCII.

I think a witty game t-shirt and good jeans would have been more appropriate, but meh. I’ll take graphic designer barbie, too. Certainly never dressed like that as a network engineer :)


What no starbucks coffee in her hands? No horn rimmed glasses wearing nerds drooling over a girl who knows that TCP/IP has nothing to do with the powder room?

Still, this is an impressive move, and a sign of the times and future.


Well, not sure if all that pink will get her taken seriously by the code jockeys, so maybe straight to middle management for her?


Oh pleeease. “Mac or PC”. Gimme a break. The intellectual level that THAT conversation always levels up to is really not something you should try to associate with the positive image barbie is conveying.

Computer Engineering in the vast majority of Universities maintains attendance levels of a stifling all-time low for women. What Mattel is doing will either be a good enforcement, or will have no measurable impact.

But don’t wade in that silly corporate baloney of “Which Computer Manufacturer Rip-Off is the best Rip-Off.” Comp. Sci doesn’t concern itself with that, because by the time they’re done, that argument is left in the dust.

Ps. She looks hawt ;>

Stacey Higginbotham

Yup, it’s a generic “profession”, and she’s actually wearing and toting the same gear and accessories I do ( my glasses aren’t pink), but I’m still gonna view this as a good thing. I would have voted for lion tamer.

Brett Glass

Is this the same Barbie who said, “Math is hard!” when you pulled her string?

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