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Analytics Startup Mixpanel Gets Funding From PayPal And Bebo Co-Founders

Analytics startup Mixpanel has raised $500,000 from PayPal co-founder Max Levchin and Bebo co-founder Michael Birch, according to Venturebeat. The startup provides a custom analytics tool, which it claims is more robust than those offered by rivals, like Google (NSDQ: GOOG) Analytics. For instance, Mixpanel says it provides data in real-time and also lets customers track various ways website users are interacting with their content beyond viewing pages, such as how many people are watching videos, commenting, or how they’re using a Facebook app.

Customers include Slide (also founded by Levchin), HotorNot.com, and Posterous. Levchin is also an investor in Yelp and Evernote, while Birch, who has backed Playfire, Eventbrite, and Scoopler, has also launched a digital media fund.

3 Responses to “Analytics Startup Mixpanel Gets Funding From PayPal And Bebo Co-Founders”

  1. Yifat Ratzaby

    Gosh, so many new announcement, and I was already thinking of buying one. But now it seems that making a decision is more difficult. I personally have been looking for an All-In-One kind of real time analytics solutinos + custom reports + heatmaps. Maybe its too much to ask. I am using ClickTale and Google analytics right now, bu planning on transferring to http://personyze.com in a month or so. Also most of the new guys offer content personalization (also Personyze does), that enables website owners to customize their website appearance based on segments. You can also create optimizers that use the actions to measure their effectiveness, and after that you can choose which one leads to more conversions (goals). And you need to define the goal too, and attach it to your segment and test it on the optimizer. 2010 and 2011 will be the “Analytics Years” and we will see many more great innovation coming in very soon, I guess.