Zynga, the current social gaming behemoth, is using some of its money to do acquisitions: it has bought Serious Business, creators of social games on Facebook. SB, based in San Francisco, and backed by Lightspeed Venture Partners ($4 million in funding), was founded in early 2008 by two former Powerset engineers. It launched one of the first ever games on Facebook, Friends For Sale.
David adds: Zynga recently said it planned to bring some of its titles — such as the popular FarmVille game — to Microsoft (NSDQ: MSFT) properties, including MSN Games and, oddly enough, Windows Live Messenger. The move is seen as an expansion from social gaming to a more general online distribution strategy. But that doesn’t mean the company is looking to remake itself. As the acquisition of Serious Business suggests, Zynga is not about to give up its strong presence in the social net space.
Zynga Acquires Social Game Developer Serious Business
SAN FRANCISCO–(BUSINESS WIRE)–Zynga, the leading social games provider, today announced it has signed an agreement to acquire Serious Business, creators of social games on Facebook. The deal will enhance Zynga