What can you expect at paidContent 2010: Discussing the Economics of Content? Just what we promised when we announced our first namesake conference: a forward-looking discussion of the major issues and opportunities facing us, staying away from the religious arguments that often arise when discussing the topic of paid content, focusing instead on business strategies and models that are working, the people behind them, and the cross-platform approach to developing diverse revenue streams. The result is an agenda packed with Q&As and panel discussions — and a roster of speakers that includes the leadership of The New York Times Co. (NYSE: NYT), top execs from Yahoo (NSDQ: YHOO). Thomson Reuters; (NYSE: TRI) leaders from the Financial Times, CNN, *ESPN*, Discovery, *AOL*, *Google* and more.
Our newest additions include a Q&A with Amanda Richman, EVP and Managing Director of Digital, MediaVest USA, on the intersection of advertising and paid content; David Verklin, CEO, Canoe Ventures; Lincoln Millstein, SVP for Digital Media, Hearst Newspapers; and Elinor Hirschhorn, EVP and Chief Digital Officer, Simon & Schuster.
One area we’ll cover is less about paid content — and more about the challenges created by the expanding class of free-content distributors, or, as we call it, The Rise of Content Super-Distributors.
Content-generating machines like Demand Media, Associated Content, Mahalo, About.com — and now AOL’s new Seed.com — are fueled by the role of search as a content discovery tool and heavy doses of SEO. Is this the future for a big subsector of the content industry? Will this mass amount of content swamp the smaller scale work of traditional and new outlets and their chances for new pay models or provide a new source of inexpensive content? How can super-distributors avoid being viewed as content farms? Our founder Rafat Ali will moderate what promises to be an energetic session with Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications; (NSDQ: DISCA) Shawn Colo, Co-Founder, Demand Media; Cella Irvine, CEO, About.com; Patrick Keane, CEO, Associated Content; and Marty Moe, SVP, AOL (NYSE: AOL) Media. Our conferences are designed to encourage 360-participation so expect to hear from people in front of the stage as well as on it.
Register today to be part of the conversation.