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Mobile Content Bits: Telmap/4th Screen; ICharge; Nimbuzz/Ovi; Skype/3UK

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Telmap/4th Screen: The mobile mapping and navigation company Telmap has partnered with agency 4th Screen to offer geo-targeting technology for location-based advertising services. 4th Screen will use the services on its Mpression ad platform as well as in its deals to sell mobile ads on behalf of O2, Virgin Media (NSDQ: VMED), 3 UK and Tesco Mobile.

iCharge: Yet another app has launched to make the smartphone into a payment device. UK/Germany-based iCharge allows merchants to accept card transactions using a smartphone-enabled card reader, which will work on iPhone and Android devices. The company plans to launch in mid-2010.

Nimbuzz/Ovi: The mobile VoIP and social network aggregator says it has reached 1 million downloads across 180 countries on Nokia’s Ovi app store. Nimbuzz claims 15 million registrations. (Release via Business Wire.)

Skype/3UK: More mobile VoIP news…Skype has now reached the 1 billion call milestone on the 3UK mobile network. The free service was launched in May 2009, and 3UK says that Skype users on its network make 3 million minutes of calls every day. (Via 3G.co.uk.)