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Confirmed: Google Buys Social Search Engine Aardvark

Updated: Google (NSDQ: GOOG) has bought social search engine Aardvark, we have confirmed. TechCrunch, which first reported the deal, puts the price at roughly $50 million.

A Google spokesman tells us that while the company has signed a “definitive agreement” to buy Aardvark, it isn’t sharing additional details. Mechanical Zoo, the San Francisco company behind the creation of the Aardvark service, was founded by several former Google execs, including business dev staffer Max Ventilla and ex-Google News product manager Nathan Stoll. It had raised about $6 million in funding from angels, as well as from August Capital and Baseline Ventures.

Google’s addition of Aardvark represents the company’s latest social media move. This past week, Google said it would add a new social media function to Gmail, called

2 Responses to “Confirmed: Google Buys Social Search Engine Aardvark”

  1. It’ll be interesting to see how TheyAnswer and Quora stack up against Aardvark or whatever it becomes under Google.

    What kind of name is Aardvark anyway? Both TheyAnswer and Quora are new startups in the social Q&A space with better names that I can actually spell and remember.

    One more thing I noticed… all the founders have Ivy League or MIT degrees. Is that a prerequisite for designing a social Q&A site?