Break Media, which recently opened up a social gaming studio, has made its first acquisition in the space: It has acquired FileFront, one of the older online gaming news/download sites. The financial details were not disclosed, but Break CEO Keith Richman told me it is in the “seven figures”.
FileFront has been around since Dec 2001 as video games demo/downloads site, and was sold to Ziff Davis in 2005, added as part of its 1UP network. Then early last year when 1Up was sold to Hearst, Ziff Davis retained FileFront for some inexplicable reason, and then almost killed it a few months later, before the management of the site bought it back. And now, it gets bought again, this time by Break, who says it will invest significantly in building up the editorial content. It will also start dedicated ad sales for the site, which still gets about 9 million uniques a month; till now FileFront has only been using ad networks for its inventory.
In the coming months, Break will relaunch the site with a new design, refocus and expand the site’s editorial content, and build out the FileFront community, the company says. All ten edit employees of FileFront will be joining Break.

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