YouTube Will Kill Flat-rate Mobile Broadband Pricing Forever

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Video is driving the projected increase in both mobile and wired broadband — but it’s not the proliferation of video that’s the problem for mobile operators so much as the relative ease with which consumers can now access it. Indeed, while mobile operators have long faced traffic congestion at cell sites thanks to peer-to-peer traffic, the widespread availability of video in formats that the average consumer can watch has changed the industry. And that’s causing mobile operators to rethink their pricing plans (GigaOM Pro, sub. req’d). In short, YouTube may be the death of unlimited mobile broadband on handsets. Continue reading on GigaOM.

2 Comments

Jim

Youtube will put a damper on flat rate for a while but technology will eventually catch up with consumer demand just like it did with broadband for the home.

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