Blog Post

The Information Divide Between Traditional And New Media

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

In the era of the real-time web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now at the epicenter of global attention as social media makes the world a much smaller place.


7 Responses to “The Information Divide Between Traditional And New Media”

  1. Kirsten

    Happy Mothers Day to All!!!
    Happy 50th Birthday to “the Pill”!!
    What a beautiful day to celebrate the ability for women to control the choices they want to make!

  2. All media platforms are in transition. Old media, including networks and cable, are in chaos. They acknowledge social media and web2.0 but are clueless to the long term effect on viewing habits. Print media is even more tenuous. Ask someone under 30 (or 20) about their newspaper habits. Papers have no new business model, by the time they do,it may be too late,

  3. How people use television has changed in the last couple of decades. For most people television means cable and a non stop stream of reality tv, cooking and celebrity gossip. The channels are dedicated to a very thin slice of life, in the old days television had a little of something for everyone and interrupted the broadcasts with regular news updates.

    This is not the pattern of your average cable viewer. My wife watches tv a couple of hours a day, but she never watches any of the news channels unless she is alerted to an important event on Facebook.

    She even checks the chatter about the weather on Facebook before checking on the BBC weather site.

    Very few people actually look for news, they expect someone / something to alert them to the event. Then they will look into it.

    Television is no longer our window on the world, it is just another data stream.

  4. “Twitter and other social networks continue to earn an entrenched role as the primary source of information and breaking events for the hundreds of millions of people connected to one another at varying degrees within and across each network.”

    The primary source of news for most people isn’t Twitter or Facebook, it’s television, radio, and mainstream media outlets in print and online. Last year Pew released some data that showed that the Internet (no distinction made between MSM and social networking sites) was rapidly rising as a major source of national and international news (40%, compared to newspaper’s 35%) but television still trumped online at 70%.

    It’s easy for power users of Twitter and social networks to forget that not everyone has signed up to use these tools, and even among those who have, many don’t use them to discover news or breaking events. For them, they turn directly to CNN, NPR, and the local paper (or local newspaper websites) to find out what’s going on in the world and in their communities.