NYT Hit 75 Million Mobile Pageviews In December; Reached 3 Million iPhone App Downloads


Amid a flurry of positive digital ad stats included in the NYTCO’s Q4 rebound, Janet Robinson, president and CEO, also ticked off several notable mobile milestones as well during the company’s earnings call. Across its mobile sites and apps, the NYT’s received 75 million mobile pageviews in December alone, while its popular free iPhone app reached 3 million downloads since its launch in July ’08.

In addition to the free newspaper app, the NYT is currently working on some other pay-to-download apps. Right now, users can pay $5.99 in the iTunes App Store for “Learning English with The New York Times,” which was released at the end of December.

There is also a New York Times (NYSE: NYT) Crossword app, which has a tiered pricing structure: 30-day subscription costs $1.99, while users can get 6-month’s use for $9.99 or an annual subscription for $16.99. The NYT’s BlackBerry Crossword App and a Sudoku app both cost $2.99 per month.

While the free newspaper app continues to be popular, it ranks number two in the “free news” category under Zinio’s magazine reader app.

In other mobile rankings, the NYT still has some catching up to do. In terms of unique users in December, the NYT placed seventh behind CNN.com’s mobile site, which had 12.3 million uniques. The NYT had 3.1 million uniques in December, ahead of MSNBC (2.9 million), USA Today (2.6 million) and the CBS (NYSE: CBS) News Digital Network (1.6 million).

Just behind CNN in Nielsen’s mobile news rankings were Yahoo (NSDQ: YHOO) News (5.7 million), Fox News Digital (4.2 million) and Google (NSDQ: GOOG) News (3.8 million).

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