ClientShow: Smoother Pitches


If you’re a creative professional, you’ve probably had to make a pitch to a new client. Unless you’re actually able to walk into your clients’ offices, managing those pitches remotely can be difficult. Email often can’t support the big files designers and other creatives work with, and other tools don’t provide real-time interactions at the level necessary for a pitch.

Realizing there was a gap in the market, ClientShow built a platform for pitching and interacting with clients that just went into beta.

The company offers creatives an Adobe AIR (s adbe) application to interact with, while clients can access the information you want them to look at in a Flex-based app in their browser. Your clients can access the information for free, with no downloads. As long as you’re communicating about visuals — whether that’s a web site design or an architectural drawing or a photograph — ClientShow provides a smooth interaction between you and your clients. Your clients see an interface that is branded with your company logo that they can interact with.

Within the creative’s side of the application, ClientShow is divided into four sections: Pad, Work, Pitch and Vault. The Pad area is essentially a dashboard: it allows you to sort between clients, as well as access pitch sessions and schedules. You can also add new people (known as connections) to projects and review any new notes, approvals or files your clients have added since the last time you logged in.

Inside Work, you can easily upload files — it’s a matter of dragging and dropping them into the Adobe AIR application; rich media files are no problem for ClientShow. Once you’ve uploaded files, your clients can access them as well, creating notes for you as well as approving images.

The Pitch page is devoted to creating and scheduling pitch sessions. You can choose images to show your clients, proceeding through them similarly to the way you’d use a slideshow. You can conduct your pitch in real time: ClientShow keeps everyone on the same page, as well as allowing threaded discussions. You can also save past pitches, allowing both yourself and your clients to review them in the future. This system significantly smoothes out the pitch process for web workers, especially when you’re in a different time zone than your clients. Old files and sessions are stored in the Vault, where you can still review notes and sessions easily.

ClientShow seems particularly useful for small creative shops, such as freelancers or partnerships with only a few team members: if you already have a well-established pitch process, it’s not necessarily worth changing it up, but if you struggle with pulling together a professional presentation for each new client, it’s very useful. ClientShow just opened its beta, but the application appears quite polished. During the beta, ClientShow is free to use, although pricing after the final app is released is unclear.

How do you manage remote pitches?

Related GigaOM Pro ResearchReport: The Real-Time Enterprise



I’m interested in how folks show work that moves, particularly Flash work, in real-time. Desktop-sharing in all the tools I’ve seen just doesn’t cut the mustard. I have a workflow for showing experiences–essentially a prerecorded screencast–but not controlled in real-time.

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