Blog Post

Yahoo Hires Former UMG Exec Bronikowski As New Music Chief

Yahoo has hired Jeff Bronikowski, who until a year ago was SVP of global digital initiatives at Universal Music Group, as the new head of Yahoo Music, according to Billboard; he is replacing Michael Spiegelman, who is now the senior director of global entertainment and lifestyles products at Yahoo (NSDQ: YHOO). Since leaving Universal Music Group, Bronikowski has worked as an SVP at Classic Media, the firm behind brands like Casper the Friendly Ghost and Where’s Waldo, according to his LinkedIn profile.

Under Spiegelman, Yahoo Music opened up its artist pages to third-party services from companies like Pandora, Last.fm and iTunes — an initiative which has been credited with boosting the site’s traffic.

Bronikowski tells Billboard, which first reported the hire, that while Yahoo “has declined a bit from its prominence as the No. 1 music destination, I think there are tremendous assets there and Yahoo is committed to making it a premier music destination again.”

Bronikowski was promoted to the SVP job at Universal Music Group in May 2007, tasked with leading digital efforts to grow the businesses’ consumer-facing initiatives. On his LinkedIn page, he says he led efforts to syndicate Universal Music Group video content to third-party websites, “led deal negotiations and business development efforts” with partners including Yahoo, ClearChannel (OTCBB: CCMO) and Napster, and participated in various acquisitions and divestments.

We’ve reached out to Yahoo to get more details and will update when we hear back.