Paris-Based Hi-media Expands Micropayments Business To U.S.


Paris-based Hi-media, a publicly held company that operates an ad network, a publishing business and a payments platform around the world, has opened a San Francisco office to expand its micropayments business to the U.S. Release.

The office will be headed by Pooj Preena, Hi-media USA CEO, who previously helped Skype enter the U.S. market. As the micropayments industry has heated up recently, the company will compete directly against startups, such as Boku and Zong, and hopes to help merchants sell mainly virtual goods using various payment options, including mobile phones, gift cards, pre-paid cards and home-phone billing. Preena told mocoNews: “We

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