Broadband Content Bits: Euro Winter Olympics Coverage; Sky’s ITV Stake; Swedish VOD

Euro Winter Olympics Coverage: The European Broadcasting Union is streaming Winter Olympics coverage free through its “Vancouver Live” portal, including selected events in HD for the first time. The EBU claims that it will have the most extensive online coverage in Europe, aggregating feeds from 30 member broadcasters, six EBU live feeds and an Olympic news channel adding another 3,000 hours of live event coverage. The EBU’s Beijing LIve portal delivered 22 million streams.

Sky ITV (LSE: ITV) stake: BSkyB (NYSE: BSY) has sold a 10.4 percent share in broadcaster ITV for £196 million ($307 million), following a two-year battle with the UK regulator over its stake in the company. The figure represents a loss of about £348 million ($544 million) compared to the price Sky paid originally for that share. Sky said in a release it that intends to keep a remaining 7.5 percent stake “and to remain a committed shareholder of ITV,” which recently appointed a new chief executive.

VOD in Sweden: The Modern Times Group has launched a subscription-based video-on-demand service in Sweden, Denmark and Norway. Viasat OnDemand has live sports, TV and films over the Internet with content from CBS (NYSE: CBS) and Warner Bros.; (NYSE: TWX) as well as catch-up TV for free channels on the Viasat satellite service. Packages range from $6.60 to $27 per month. MTG launched the service on the same day it acquired a 50 percent stake in a Russian satellite pay-TV operator, Raduga TV, from owners Continental Media, for an undisclosed sum. (Via C21.net.)

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