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When you consider that much of the TV audience spends the other 364 days of the year trying to minimize its exposure to advertising on TV, the hoopla over Super Bowl commercials is a bit strange. However, this year there’s the promise of summer movie previews, new marketing slogans and at least one controversial ad about abortion, and anyone who wants to catch up with the advertising zeitgeist will have plenty of opportunity.
Spike already has up a large showcase of ads dating back to 2002, as well as banned commercials from years prior. Also, according to a press release they’ll post this year’s ads almost immediately after they air on CBS.
For U.S. audiences who want to watch the ads on one of the web’s best video sites, though, Hulu will also be archiving them.
Going by Ad Age’s preliminary breakdown of this year’s ad buys, it looks like they won’t have an ad of their own running — which is a damn shame. Alec Baldwin’s dirty secret was one of last year’s highlights.