It’s Not Too Late To Sign Up For paidContent 2010, Feb. 19


But we’re close to a sellout for our first namesake conference so hurry if you want to be part of the paidContent 2010 conversation about the hottest topic around: the economics of content. The full-day event is at TheTimesCenter, Feb.19, from 8:15 to 5ish with a casual get together to wind down as we head into the weekend. When we say full day, we mean it: a lunch interview with metering on the menu for the top brass from The New York TimesArthur Sulzberger, Jr., Chairman and Publisher; Janet L. Robinson, President and CEO and Martin Nisenholtz, SVP, Digital Operations — plus Q&As with Hilary Schneider, EVP for Yahoo (NSDQ: YHOO) North America and Devin Wenig, CEO for Thomson Reuters (NYSE: TRI) Markets. Forrester’s James McQuivey will kick the day off with an industry analysis about consumer attitudes towards paying for access.

Then there are the panels: five sessions designed to go deep and wide when it comes to paid content — and into some of the competition from sites designed to flood the zone with ad-supported copy on every subject and events, as long as it draws search results. Topics include:

News and how to make it without losing advertising dollars, with Google’s Josh Cohen, FT’s Rob Grimshaw and’s KC Estenson (Grimshaw will update us on his company’s subscription success and micropay plans before the panel discussion begins);

Subscriptions with Journalism Online co-founder Steve Brill, MOG’s David Hyman and players to be named later;

Cross-Industry JVs designed to overcome some of the barriers companies face alone, with Vevo’s Rio Caraeff, Next Issue Media’s John Squires and Pali Research’s Rich Greenfield.

Super Distribution of Free Content, a panel as full as some of the sites. Discovery’s Bruce Campbell, Demand Media’s Shawn Colo, About’s Cella Irvine; Associated Content’s Patrick Keane and AOL’s Marty Moe.

Portable Content: Between the uptick in e-readers and the mobile apps rolling out daily, this space is equal parts confusing and exciting. Games, news, user-gen, passive, interactive — you name it, you can do it. But can you make money? Tapulous’s Bart Decrem and ESPN’s John Kosner think so. We’ll hear from them and others in the portable content biz.

All this for $1,195 now that the Early Bird is over. Register here.

We’ll be announcing more speakers within the next week, but read on for the roster we’ve confirmed so far.

Special thanks to our paidContent 2010 sponsors: Platinum: Oracle; Gold: Rubicon Project, Gigya, RR Donnelley and Lunch: The New York Times

Steven Brill, Co-Founder, Journalism Online; Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications; (NSDQ: DISCA) Rio Caraeff, CEO, Vevo; Josh Cohen, Senior Business Product Manager, Google (NSDQ: GOOG) News; Shawn Colo, Co-Founder, Demand Media; Bart Decrem, Co-Founder and CEO, Tapulous; <a href="" title="Kenneth

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