Motorola Devours Verizon’s Droid Brand With New Motoblur Phone


I’m glad I’m not the only one that doesn’t quite get Verizon’s (s vz) Droid branding for handsets. There’s nothing wrong with the name, but it’s confusing to have a single handset share the name as a line of handsets. Perhaps that’s why the next Droid in line is simply called the Motorola Devour. Or maybe we’ll see more Droids out of the robot factory — who knows? I do know that the Devour looks a little more modern and polished than the original Droid and that Motorola (s mot) also included its custom Motoblur interface for fast access to social networking. The Devour is the first Verizon phone with Motoblur.

The Devour might share styling cues from the Droid, but it falls short by comparison in a few areas. The smaller 3.1″ capacitive touchscreen is a lower 320 x 480 resolution, for example. And although updates are always possible in the future, the Devour sports Android 1.6 (s goog), not 2.0 like the Droid. Other specification reductions include the 3 megapixel camera sensor and an 8 GB memory card — the Droid shoots 5 megapixels and comes with a 16 GB SD card. Also gone is the D-Pad — but that might make for a better keyboard experience since both phones are practically the same width in landscape. Verizon did include a touch sensitive navigation pad for faster movement through information.

Neither Motorola nor Verizon have announced any pricing, but with the decreased specifications, I wouldn’t be surprised to see this come in around $99 to $149. That range would help bring a QWERTY-based Android device to the masses if $199 is too much to spend on a Droid. Motorola expects availability this quarter, so we shouldn’t have to wait long on the price point.

It’s clear that Motorola is trying to position the integrated Motoblur interface as a competitive advantage, much like HTC does with the Sense UI. And having played with the feature, it’s not bad. But many, if not all, of the functions can be added through application widgets, so I’m not totally sold on the advantage. Of course, I don’t use a MOTOBLUR device in my daily routine, so if you do, I’d love to hear your thoughts on the experience.

Related Research: “Marketing Handsets in the Superphone Era



This would be a great choice if the MOTOBLUR account and EULA wasn’t a requirment to use the phone.

I for one don’t want MOTOROLA having all my account login info, but you must create the MOTOBLUR account and accept the EULA to use the phone…. PERIOD.


Be Patient by young friend, IPHONE is not a rumor. It will be here in June/July. Facts are not offical release but if you know investors they are buying and the suppliers are over shipping qty’s of the IPHONE G4 to the plant in qty’s only a new carrier can carry and no other network is big enough to catch this suppy being made. Get ready folks but the unoffical IPHONE G4 on Verizon is here. Ask any V manager if you should wait to the summer to get a new phone and all, look around and then under there breath say you really should wait:)


I just got my droid and was looking to see if this new one was better. I like the phone. I would prefer an i-phone but will not change carriers. I would have to say it would have been nice to have a keyboard like the voyager, that would have made it better. But since Verizon doesn’t have the i-phone I figured this was as close as i’m going to get.


Honestly I love the design… just wish it had the power and os of the Droid. Because lets be honest the droids design isnt
the best and will…. the keyboard is horriable!!
where can i find one with a good design and power???


Does anyone really care about this phone? Seriously this phone is a joke. Come on Motorola, your design team sucks!!!

tom p.

i have a cliq and like the keyboard and general form factor. moto is generally good at that – droid keyboard and lack of typical QWERTY key offsetting notably excepted.

motoblur is worse than useless unless you consider being 3 versions (and counting) behind in android software a useful feature. i don’t mind people’s updates streaming by, but design a layer that doesn’t prevent OS upgrades. if you can’t, hire some people who can.


Someone needs to tell the carriers & handset makers that less is more when it comes to branding.

Who thinks this is a great name? The Motorola Devour Verizon with Motoblur.

Comments are closed.