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BrightRoll — which bills itself as the largest online video ad network — has raised $10 million in a third round of funding. In its announcement, the company also hypes that it has now been profitable for the last 12 months. BrightRoll’s network includes “three-fourths of the top 100 online media properties” in the U.S.; clients include big advertisers like Visa, Wal-Mart (NYSE: WMT) and Toyota.
The company says in a release that will use the new cash to “expand its technology platform, worldwide advertiser and publisher operations, and increase its leadership position in the U.S.” The round was led by Scale Venture Partners; existing investors True Ventures, Adams Street Capital and KPG Ventures also participated.
BrightRoll last raised outside funding in October 2007, when it raised $5 million in a second round. BrightRoll says it has now raised a total of $16 million since its start nearly four years ago.