¡Ay, caramba! Youtube has added a ton of Spanish-language content with the launch of its Univision channel yesterday, bringing in programming from the programmer’s three major networks: Univision, TeleFutura and Galavisión.
The launch of the channel marks the first time Univision content has been distributed beyond Univision’s own web properties. The deal includes more than 20 programs that will be added to the YouTube channel, including shows like Univision’s morning show Despierta América, TeleFutura’s entertainment show Escándalo TV, and Galavisión’s home decorating series Decorando Contigo.
The launch of the channel follows a partnership announcement that the companies made late last year, as YouTube continues to grow its Spanish-speaking audience in the US — a smart move, given that according to the 2007 American Community Survey conducted by the United States Census Bureau, 34 million Americans speak Spanish in the home, making the US the world’s second-largest Spanish-speaking community behind Mexico and ahead of Spain and Argentina. On the conference call announcing the deal, Chris Maxcy, YouTube’s head of content partnerships, said the online video site had seen 80 percent growth in Spanish-language visitors in the prior year, growing to 6.5 million per month.