Mobile Augmented Reality: Apps That Will Change the Way We See the World

34 Comments




Related GigaOM Pro Research Report: Mobile Augmented Reality Today and Tomorrow

Infographic by Column Five Media

34 Comments

Ethan Hackett

Once AR meets social networks just imagine an environment where instead of uploading pictures onto a site to be viewed removed of the environment instead the images, videos and messages are suspended in the location at which they were recorded, then based on your social networking privileges when your friends and family go to those locations they can brows through the images in a timeline.

You can view pictures from your past hang out at your favorite restaurant days, weeks or even years later. Leave notes for friends and strangers.

People wish they could freeze moments in time and AR + Media + Social Networking would create a live stream of photos in time and space.

Not that’s what I’m excited for!!!!

– Ethan Hackett

Web Development

It shouldn’t be long until we see phones that can triangulate their own position. Right now cellular towers triangulate the phones location and transmit the results to the phone. Once phones can self triangulate then users will be more comfortable with the feature.

David Cheney

Have you tried using AR browsers with digital information overlaid on the video signal captured by the phones camera? They seem like gimmicks to me. Do you find them practical?

I find geo-located mapping extremely useful. For me maps come naturally and the “top-down” view puts everything in it’s actual position on the geographic plane, 360 degrees around me. Using “Phone Up Display” (a PUD) puts everything in its approximate angular position relative to the camera line-of-sight on the line of the horizon – showing about 60 degrees, effectively 1/6th of the visibility of a map. Thus you have to turn around with your phone held up between you and the world. Further, items overlap one another and may be unreadable and/or unselectable. It’s also difficult to get a sense of distance (though some leverage vertical position and/or overlay size for this). Point-phone-for-direction-of-travel may be useless where obstacles intervene; minus obstacles you can probably see your goal.

Sure we can talk about long term visions, or about special applications unlikely to be used on a mobile phone… but is anyone seriously buying a “Phone Up Display” model of AR in 2010? We need to replace this popular notion of AR with something usable.

Thomas Wrobel

Your argument is fine…but only for height-irrelevant apps we deal with now.
But for things were the granular detail is required in the vertical plane, AR becomes very usefull.

Its also more usefull to have an AR view when things are far in the distance;
The tradeoff of overhead is you see a surround view with no height.
The tradeoff with ar view is you see a infinite perspective view, but only from one angle.

Both have their use’s.

David Carnes

Anyone read Neal Stephenson’s Diamond Age? He takes this concept and amps it up in very interesting ways.

In his book people wore spectacles to see the AR – what’s the word on the hardware that will allow us to see the overlays?

Thomas Wrobel

Coming slowly..very slowly.
See “Vuzix” amongst others.
Nice HMD would be a game-changing, we cant hold up our phones forever!

Also see; (book) Halting State and the (excelent anime) Dennou Coil for more good examples of realistic yet fantastic AR in fiction.

Lee S Dryburgh

I believe the shift of AR onto the iPhone 3Gs and various Android models represents a period in time analogous to the Gopher browser. It’s for this reason that next week I’ll introduce the world’s first commercial Augmented Reality Conference (at http://arconf.com).

Will Robertson

Neat post – AR has always seemed like a gimmick to me (the current implementations of it), but after studying it for a few weeks last semester I am starting to see some ways it could be useful.

Todd

Forgot Zagat’s AR

http://www.zagat.com/nru

Also, as long as each AR service uses their own unique ( proprietary ) way of doing things, AR will never change the world. They need to all agree upon an open standard.

“I think it’s going to be very important. We’re open to talking to anybody and seeing what we can make happen. Anyone who creates a service on our platform can publish elsewhere. Our reach will be in installations and content and making sure other parties are on there. We don’t do negative things. The lock-ins and exclusivity won’t work. Openness and interoperability are where it’s going; we’re going to discover how exactly with other people. I used to work with VRM and Doc Searls. That’s where it’s going: control to the user.” – Layar o-founder Maarten Lens-FitzGerald

Giles (Webconomist)

Great images; we just can’t seem to describe AR via words can we?

My biggest curiosity with AR is the geo-tagging element. So far less than .023% of smart phone users have enabled their device to know where they are. I think this will be the biggest challenge in broader AR market acceptance.

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