Greystripe Adds Nokia’s Ovi Store To Ad Network

Greystripe Nokia Ad

San Francisco-based Greystripe has added Nokia’s Ovi store to the list of mobile platforms that can tap into its mobile ad network. Likewise, Greystripe said it is adapting 1,200 game titles from its Gamejump.com entity for the Ovi store.

Previously, Greystripe was supporting both the iPhone App Store and the Android Marketplace, but expanding to Nokia (NYSE: NOK) makes sense. Nokia has the largest smartphone marketshare globally, and while many consider its application storefront to be trailing, just last week, the company said Ovi downloads have hit one million a day. Greystripe does not support RIM’s BlackBerry platform, which is considered the second-largest smartphone platform worldwide.

Originally, Greystripe focused on creating free, ad-supported Java-based games, which it distributed through sites, including its own Gamejump.com. But more recently, Greystripe has branched out to support iPhone and Android applications. Despite its emphasis on smartphone platforms, it said that its Java-based games are still downloaded on its network about 250,000 times a day. Those games will work fairly easily on Nokia’s Symbian operating system, and will likely see more downloads because of the increased reach.

Developers that are distributing their apps on Ovi will have the choice of both pre-and post-roll full-screen ads. While advertisers like the Navy and JCPenny were named in the press release as two brands that are looking for the broad reach that Nokia has, those seem like unlikely choices given that most of Nokia’s dominance is outside the U.S. or in emerging markets.

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