Business Uses for the iPad



I put myself squarely in the “Working Mac User” category. My MacBook sees daily use in an Enterprise. I freelance write about the Mac and use mine in school. Outside of web surfing and the occasional game, very little of my time at the keyboard is leisure time. So, when I viewed the live blogs of the iPad event, my thoughts drifted to “How can us this for work?” Rather than deal with hypotheticals, I’ll go into some ways I could use an iPad.

Covering Conventions

I used to cover E3, the gaming industry’s excuse for middle-aged men to ogle booth babes. I’d have to drag my laptop, a camera, notebooks, and whatever crap got handed to me by PR folks. For each appointment my editor sent me to, I was expected to write an article about what I saw. In that situation, when contemplating how much something weighs against its power, weight wins. An iPad that let me write and file a story in from the show floor and weighed under 2 pounds would have be very useful. Add in the optional cellular plan and I’m not fretting too much over an Internet connection — I know, I know, it’s AT&T.

Flying Steerage Class

When I fly, I give up on getting any work done. I’m a large dude — 6’4, well north of 200 lbs. Even my 13″ MacBook is unwieldy in coach. God help me if I get settled in and the Amazon next to me needs to get up. Then I’m balancing a laptop in the aisle while being jostled. If I’m using an iPad I can just hit the home button and slide it into the seat pocket. Watching movies and reading books on this would be awesome and let me save my iPhone batteries for making calls when I land.

This is also true for the train. I spend three bleeping hour a day on the commuter rail. A laptop is tough to manage on a crowded train at times. I also have trouble getting it at a comfortable height to feel comfortable typing.

Presentations and Meetings

I’m lucky. I don’t need to give dog and pony shows a lot. As a sales tool, though, this would be very slick. I’d walk into a client’s office, pull out a very sexy looking device and give a great presentation on it. I have a few concerns: Apple has said it’ll connect to most projectors, but I’ve run into enough flaky issues where getting my laptop hooked to the projector involved ritual chants and waving dead chickens at it. Also, during Phil’s Keynote talk, I didn’t see him mention any sort of a presenter’s view.

The iPad would also be very handy for taking notes on during a meeting, especially if you’ve downloaded the agenda previously. Every now and then I get stuck in an all-day snoozefest meeting, and I think the iPad would be more meeting friendly than a laptop. Often, I feel like I might be making the organizer think I’m not paying attention, and a thin iPad on the table might be less intrusive.

Working Lightly/On The Go

I don’t think I’m unique here: I’ve got a rocking laptop with a 500 gig drive full of documents, music, photos, and movies starring actresses who may, or may not, have been linked to Tiger Woods. Paraphrasing George Carlin, my Macbook Pro is my house; a big pile of stuff with a cover on it. My friend calls me up and wants me to go to Maui for the weekend. Now, it’s never going to happen, but many of us in these situations delude ourselves into thinking we’re actually going to work on a beach in Maui. Or, a family member is in the hospital — or you’re in the hospital. For whatever reason, you need a smaller version of your stuff — just enough to get by for the weekend. For most of us that need to get stuff done, that’s e-mail, Twitter, web surfing, and a lighter version of some productivity tools. The iPad could fill this niche very well for me.

I can think of three times in the last year I’d have been happy to use an iPad instead of my MacBook. My dad was in the hospital for a week and I found my iPhone was a better use for me than the laptop. In October, he and I took a road trip for a week. I hauled the MacBook with me, but in reality I was just going to be playing games, checking e-mail, and doing some light word processing, and the MacBook was overkill. We were at a convention, and I’d have been just as happy sliding the iPad into my carry around bag. The third time was a weekend away with my wife. I brought the lappy but never turned it on. I did everything I wanted on my iPhone, but would have been much happier turning on the iPad to read a book on.

The iWork Suite May Not Be the Killer App

Phil was quite proud of the iWork suite for the iPad, and he should be — it did look amazing. However, I have a lot of concerns about the suite. The biggest one for me is how it handles transfers. For starters, the iWork apps are very closed source. I can’t hand off a Pages document to someone who doesn’t have Pages. On OS X, I can at least make a PDF; I’ve seen no evidence I can do this on the iPad. Also, there’s no Windows version of iWork. If my companion computer isn’t a Mac, how does it handle transfers? Can I even get the documents off it? Will they be in a format I can use on a PC? It’d be handy if seamlessly converted them to .rtf files during the transfer. Steve Jobs reportedly told Walt Mossberg, “Write it in Pages, you could make a Word version and send it to your editors.” We’ll have to wait and see how smooth that is.

For me, rather than iWork, the killer productivity app might be Quickoffice. It already handles .doc and .xls files natively, can access MobileMe and supports Wi-Fi transfers to desktops.

The Printing Dilemma

One of the productivity-related questions I’ve seen going around is the printing issue. I’ve been giving it a lot of thought, though. How often do I, personally, need to print? Not that often. Maybe a page a week on heavy weeks. But being able to save a page to the iPad, or Evernote and have it sync down is what works best. For me, the lack of printing support isn’t a deal breaker: I can always e-mail it.

Will I Be Getting One?

Separating the fact that as a card carrying member of the International Brotherhood of Apple Pundits it’s in our Union Charter to get one, the three times I could clearly go, “yes, I could have used/preferred the iPad” (and those aren’t the only times, just the immediate, big ones that came to mind) convince me I should get one.

I’m not stupid, though.

This is a rev one device. Now, I still have an Edge iPhone, so I’m clearly not in the immediate upgrade class. I’m convinced the iPad 2.0 will have a front-facing camera at the least. Therefore, I’m actually planning on cheaping out and buying the 16GB version with 3G. I think for me, the 3G availability is more important than the extra storage. I can manage my storage very well. I have a 16GB iPhone. There’s 8GB of audio, 3GB of Movies, and 1.3GB of Apps and data. The audio won’t go to the iPad since I’m quite happy with my iPhone as an iPod, so it’s a given the 8GB will get used up by more video. Keeping with the George Carlin theme, will I need my entire 80GB of movies off my MacBook? Heck no. Just the ones I need to get through my weekend in Maui. The Big Lebowski and Star Wars.

How about you business folks? What are you planning on using the iPad for?

Related Research:


Mark Morgan

Don’t hate me. I am a PC man but bought an iPad. First apple I ever had that I didn’t eat. I love it. I use it for my sales job. I especially enjoy the instant on compared to the boot up process PC is known for. It allows me to use all day on one charge. So will my next laptop be a PC or a MacBook? Time will tell.


Open Office is also working on a ‘lite’ version of the basic tools like Write & Calc for the ipad.

Niels Marijn

hmm why are some people so negative? If you don’t like just don’t buy. Saves cue time for us as well when it is released.

Mark Crump

There wasn’t any mention of that in the Keynote. I *know* the OS X version is. I’m just not sure how the transfer is going to work for exports. Right now, we won’t know until someone gets their hands on units for longer than 30 min.


This is the article that finally made me remove this blog from my reader.

“I’d walk into a client’s office, pull out a very sexy looking device and give a great presentation on it. ”
You would look an absolute tool


I really need something light, fun to use, easy to carry, attractive to show to patients, fast, and use more than just iWork. I need access to Microsoft business products too (please don’t hate). And I need to send things to a wireless printer. And I need to run email, my business software, and a browser simultaneously. I’m 52 years old. Mark, will I die before such a thing is possible?


From what I can gather from the SDK docs, the new OS supports the concept of shared folders, allowing to connect the device to a mac (or I assume PC) via the USB cable and the folders will become available (via share in finder if I remember correctly).

How well this works and in what apps, I’ve not investigated, but at least this makes coping files back and forward a little less tedious then it is under the iphone…should came in handy for my comic book reader.

Derek Martin

I’m sure someone will come out with an iPrint that costs $29 & comes with a free iPhone app, but whose ink is ridiculously expensive. It’ll add “Print” to the existing “Cut / Copy / Paste” pop-over. It could work with all apps.


I will use it for the reasons shown in the apple video plus as a word processor. I can e-mail my written work. I can then send my video from a giant Dell Laptop. It’s what work will provide. iPad will paid for by me.

Marc Abrams

As someone who uses a Mac in a highly Windows-centric office (my company makes products with embedded Windows… hehe), I have been very happy with iWork import and export to Word, Excel and Powerpoint. Sure, there are the occasional glitches, but in general, these have been few and far between and minor.

I can definitely see the utility of the iPad for preparing and presenting presentations and I don’t doubt that there will be a great presenter mode in iWorks Keynote on the iPad using either WLAN or the attached VGA out external connection. It seems natural even :)

Using it as a phone on AT&T? Probably not… that’s why I have an iPhone. Using it for poor man’s telepresence with an external IP web cam over WLAN? Sure… can’t wait to try that when the iPad is available.



Thanks for focusing on how the iPad can help us be productive. I love many of Apple’s products, but I have a number of friends and acquaintances that spout positive comments by default without consideration of how the product can be used. Don’t misunderstand me, not every product needs to be productive, but a little critical thinking can’t hurt… - Apple iPad

What an nice product. We love our iPhone, but that is much better than the iPhone. Apple gets to the next level. Have you seen the video on the site? Fantasic stuff or?

Greetings from Hamburg, Germany


If you have to SPAM for SEO, at least read the article you comment on :-/


Really thoughtful post as to how you might use an iPad for work. I’ve had some of the same experiences where I’ve left the laptop at home and used my iPhone, but wished I could have some of the laptop’s form factor.

While I’ve seen many posts critical of the lack of a forward or backward facing camera, none of those posts considered if either is very practical with iPad’s form. Do you really want to take a photo with a device this size? Holding it up to take a photo seems awkward at best. And how would you hold the iPad for video chatting with a backward facing camera and do anything else on the device?

I’ll settle for improving the camera in my iPhone and figuring out some automatic syncing of my photos to my iPad. And I’ll leave the video chatting to my laptop for now.

Mark Crump

I could see a camera for field work. Say you’re a building inspector working on a report. Take a few pictures and auto-add them in.


since the ipad has a usb port, you can connect an exterior camera, that can swivel, zoom, have a microphone, and can clip on to the ipad…

Mark Crump

True.. but since the appeal of an iPad is weight reduction, I’m dragging a ton of stuff around with me for that. :)

Mark Crump

Also, something I forgot to mention. Another big question is how to handle fonts. Right now, the iPhone is limited in fonts. If they are pushing this as a true “work on the go” platform, we’ll need some flexibility on getting fonts onto the device.

Ben Huebscher

I’d really like to see them open a font store for both the Mac and iPhone OS. It would make it easy (and secure) for designers to sell fonts. The font industry today is much like the online music industry before Apple saved it — a bunch of different confusing storefronts and a lot of piracy.


I owned 4 Macs in my house, an iMac, a Mac Pro and two laptops, old ones: Powerbook 12″ G4 and a Powerbook G4 DVI, they work great, and it’s time to get a new laptop now. The thing is that as for today, I’ve been using my iPod Touch more than my laptop, If I need to work I just go to my iMac, but seriously the iPod Touch is becoming more and more important, in fact I was going to buy a new ipod touch last week, but when I saw the iPad I was like… OMG! this is the missing link! I’m pretty sure I will be having a blast with that big iPod Touch device called the iPad. It’s what I need plus a lot more, and just wait for the apps that will come. sooner or later, people will be asking if the laptop is a better option. I mean, the iPad is what the Macbook Air should be at first .


iWork has always been able to export to .doc and .pdf file formats, the mobile version will work with both the own “wireless share” option and you can save to the shared disk space on the iPad so as to email your .doc or .pdf files.

Also anyone with a bit of brain can extract formatting, images and text from a pdf.

Mark Crump

Well, that’s a stretch. In the business world, the easier you can make it on those receiving your docs, the better you are.

I’m optimistic about iPad Pages, but I have some concerns that only hands-on time with the unit will be able to tell if they are justified, or if I’m wearing a tin-foil hat.

Niels Marijn

Clear story, fits me as a glove. Sure I will get one, but do I really need one, no I don’t think so, I already have two iMacs, an iPhone and a MacBook Pro, but it is sexy though. I could see moments where I rather will slide my iPad than bringing a MacBook Pro.


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