The Mobile Marketing Association is reorganizing its structure in order to support the “unprecedented awareness” of mobile marketing worldwide and its surging membership, the non-profit trade association said today.
The new structure will give its four operating regions in Asia Pacific, Europe, Middle East and Africa, Latin America and North America, more autonomy. Each region will have a managing director, who will launch local councils, local events and have full financial responsibility. As part of the restructuring, MMA appointed a new North American head, Michael Becker, co-founder of *iLoop Mobile*. It also continues to search for a CEO after its global CEO and President Mike Wehrs resigned Dec. 31. Release.
The managing directors are as follows: Paul Berney in EMEA, Rohit Dadwal in APAC and Michael Becker will assume the role of managing director in North America. The managing directors will report to the MMA

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