That was fast. A class-action lawsuit filed only two months ago against Facebook for promoting “scammy” offer-based ads has been dropped, according to MediaPost. The plaintiffs are, however, going ahead with their complaint against social gaming giant Zynga. No word on why Facebook was dropped as a defendant.
Lately, however, there’s been a bit of a backlash against the backlash against offer-based ads. There was an anti-offer frenzy after a series of scathing articles were published by TechCrunch on the subject in November. In the aftermath of those reports, Zynga said it would pull its offer-based ads but it has since reinstated some of them. And Zynga backer (and prominent investor) Fred Wilson has lashed out against some of the coverage as being unfair.