Broadband Content Bits: Yandex Up, ITN Deutsch, Global Radio Reboot


Yandex up: Russia’s largest search portal, reported in its 2009 preliminary results that revenues were up to 8.7 billion rubles (£180 billion), a 14 percent increase on the year before. Overall, internet advertising for the first nine months of 2009 grew by three percent while the wider ad market contracted by 30 percent, according to the AKAR (the Russian equivalent of the IAB). About 85 percent of Yandex’s revenue comes from contextual advertising.

ITN Deutsch: Like German celebs? ITN’s prolific multimedia division is now doing is first ever non-English web video news channel on exactly that. Called Promi411, it’s also ITN’s first made-for-YouTube channel.

Global Radio: The broadcaster has relaunched its portal, putting all 33 regional Heart stations into the single site. The new audio player promises better sound quality and user experience and more opportunities for regional and network advertising.

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