Online ad data provider Bluekai has raised a huge $21 million third round funding led by GGV Capital (formerly Granite Global Ventures). Previous backers Redpoint Ventures and Battery Ventures also participated. With this round, the Seattle company has raised $34.7 to date. As part of the current funding round, BlueKai added Jeff Richards, Partner at GGV Capital, to its board.
In less than two years since opening its doors, Bluekai has attracted a great deal of attention from major media companies such as MTV and NBC Universal (NYSE: GE), as well ad nets and the portals. As data has become much more important to media companies and advertisers, who are both trying to find better ways to target audiences, Bluekai’s promise has rested on its ability to provide straightforward information. The company will use the funding to build out new APIs and add to its real time media buying and selling system.