WWD Reader Profile: Priyanka Dalal, Social Media Consultant


WebWorkerDaily readers are a diverse bunch. Every week, I profile a different reader and ask them to share what they do, how they do it, and some of their favorite hints and tips.

Who are you and what do you do?

My name’s Priyanka Dalal, and I’ve been working in Mumbai, India, as a social media professional for the last year and a half. I’m currently working for DeskAway; I’ve also worked with a couple of web startups (Inkfruit, WatBlog) and on some freelance assignments.

What’s a typical day like for you?

A typical day starts with some yoga or time in the gym. Then to DeskAway HQ, where I work for four hours or so as the in-house social media expert. After a short walk back home, I spend the rest of my time blogging about social media at PriyankaWriting, and networking.

I often go to a nearby community school in the evening to teach street kids. Meeting the kids is wonderful and makes me feel closer to my neighborhood. I am currently working on a social media campaign for an NGO that works with street kids, to popularize it and raise funds.

What gear and software do you use, and why?

I use an HP (s hpq) laptop which is now about three years old, but still works really well. A while ago, I suffered a virus attack that rendered Windows (s msft) unusable, so I switched to Ubuntu; I’m currently on the Karmic Koala version.

For getting my work done, I mostly rely on Google (s goog) tools: Gmail, Search, Reader, Docs, Calendar and Blogger fulfill most of my needs.

I also have a Sony Cybershot DSC-W180 (s sne). I love taking photos and video, generally of the city and events.

What’s your favorite web working tip?

I write about whatever interests me at the time, instead of sticking to any particular topic; I feel this helps me to remain passionate about writing. As a result, I have a lot of articles about many topics. Since my blog is mainly about social media, I recently realized I can send out my extra articles on other topics for other bloggers to use as guest posts. This increases my reach (by building relationships with other bloggers and putting me in front of different readers) and gives me good backlinks to my blog.

If you would like to be profiled on WWD, get in touch with me at simon (at) gigaom (dot) com.

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