Blog Post

Taking A Deeper Look At Media’s Appetite For The iPad

For some critics, the lack of participation from content companies at yesterday’s iPad launch threw some cold water on predictions for how the new device could help the media business regain revenues lost to the web.

But if you looked hard enough, publishers were there and, more importantly, some have plans to invest heavily in the platform. In an interview, President of Condé Nast Digital Sarah Chubb said they are moving fast to make sure they have three to four magazines ready for the iPad’s launch in 60 to 90 days. Chubb: “It