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@NATPE: World Bank Says TV is Good (for Developing Countries)

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Could more exposure to Baywatch be a good thing for people of developing countries? Well, Baywatch, might be a bad example, but during his presentation at the National Association of Television Programming Executives Conference in Las Vegas this week, World Bank Sr. Economist Charles Kenny laid out how his case for why more TV can be a good thing.

The main thrust of Kenny’s argument is that increased exposure television programs can improve a population’s quality of life, health and women’s rights by exposing them to new ideas. Soap operas in particular, with their strong female lead characters, can be a source of inspiration and education for women audiences in poorer countries.

Kenny stresses that television is not a panacea, it can do just as much harm as good, but it’s a spark for an interesting discussion. Watch the full video and share your thoughts in the comments.