As Yahoo Compares Itself to TV, Content Acquisitions on the Way

Yahoo CEO Carol Bartz trumpeted the comeback of display advertising on the company’s fourth-quarter call with analysts today by saying: “Frankly, our competition is television.” Yahoo’s display revenue grew 26 percent on a sequential basis, to $503 million, down just 1 percent from the same three-month period a year ago. Bartz said larger advertisers are now getting back in the mix, ready to spend significant money — often out of what used to be their TV budgets.

That “makes video really important,” said Bartz, adding that along with social features, Yahoo expects to integrate video across all of its properties this year. “Social and video should not exist in a silo,” she said. Bartz pointed to the success of Yahoo’s TV recap show “Primetime in No Time” (see NewTeeVee coverage) which saw a high of 12 million daily streams on one occasion in November — larger than the “24? season premiere on television, she pointed out. Bartz also highlighted a deal for more original content production with IAC’s new programming venture, Electus, led by Ben Silverman. Continue reading on GigaOM.


Comments have been disabled for this post