Terry McGraw, the CEO of McGraw-Hill (s mhp) confirmed in an interview today with CNBC that he has seen the Apple “Major New Product” to be announced tomorrow and that it is in fact a tablet device based on the iPhone OS. You can watch the interview below. The Apple comments start at the 2:48 mark.
“Yeah, Very exciting. Yes, they’ll make their announcement tomorrow on this one. We have worked with Apple for quite a while. And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format on that one. So now with the tablet you’re going to open up the higher education market, the professional market. The tablet is going to be just really terrific.”
McGraw-Hill is a major publisher in the textbook market (they also own Standard & Poor’s, J.D. Power & Assoc. and other companies). The context of the interview was about how McGraw-Hill is poised to take advantage of growth in the education market with digital textbooks.
I just wonder if Steve is going to refuse the next J.D. Powers award that Apple collects.