The GigaOM Network is increasing its focus on paid content with the addition of Dan Silmore as SVP of product and marketing. Silmore was VP of marketing for AllBusiness.com, staying after the acquisition by Dun & Bradstreet*. Silmore helped create D&B (NYSE: DNB) Digital, which combined AllBusiness and Hoovers.com. Before that, he was VP of marketing for CBS (NYSE: CBS) MarketWatch, serving briefly as general manager after the acquisition by Dow Jones (NYSE: NWS). At GigaOM, he’ll report to CEO Paul Walborsky, and will be responsible for marketing, product development and product management.
GigaOM expects Silmore’s experience in marketing business-oriented subscription products and ad-supported sites to help with its own push into subscription content. The San Francisco-based company added a $79 annual GigaOM Pro subscription last year.