Vid-Biz: Swarmcast, YuMe, Nielsen

Swarmcast Lays Off Half Of Company, Changes Focus To Target CE Devices; at the end of December, more than 50 percent of all employees were let go, leaving about ten people at the company. (Streaming Media Blog)

YuMe Names McLernon To CRO Post; Video ad network announced the addition of Scot McLernon, formerly of Upstream Group and CBS Marketwatch, as its new chief revenue officer. (MediaPost)

Nielsen to Combine TV, Online Ratings; measurement company intends to introduce a service that will combine TV and online viewing of shows into a single rating later this fall. (Variety)

DirecTV Opens Multiroom Viewing Beta; DirecTV expanded their previously private whole-home DVR viewing pilot into an opt-in open beta, allowing users to stream recorded content from a HD DVR to any other HD DVR or receiver around the home via a unified or filtered playlist as well as schedule recordings or delete programming from any receiver. (Zatz Not Funny!)

NAB’s Smith Expects Lots Of Conditions On Comcast/NBCU Deal; National Association of Broadcasters president Gordon Smith expects the Obama administration will put “lots of caveats and conditions” on the deal. (Multichannel News)

BBC Online Soap Pulls in 1.7M Views; E20, the online spin-off from the BBC soap EastEnders, has reached 1.7 million views since its launch on Jan. 8. (Broadband TV News)

Internet Radio (Beta) Comes to FiOS DVRs; FiOS television customers will be treated to Internet radio streaming services powered by Clear Channel’s IHeartRadio, which consists of 387 radio stations. (Zatz Not Funny!)

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