Resurgent AOL Buys StudioNow

Since being released from its Time Warner shackles, AOL has been tearing up the media landscape, hiring journalists and launching a custom content-creation service called (run by former New York Times staffer Saul Hansell). Now the former online behemoth is adding video to the mix by acquiring StudioNow Inc. for $36.5 million in cash and stock in a deal announced today. In another significant move, the company has also added a new head of technology to its New York-based unit, a former Google employee named Jeff Raynar.

The addition of StudioNow — a 2-year-old video startup based in Nashville — will allow AOL to expand its efforts to generate custom content through its Seed service, a venture that is designed to rapidly and cheaply produce articles that conform to heavily searched terms and keywords. Continue reading on GigaOM.


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