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Advice site LivePerson has acquired web analytics company NuConomy for $3 million, Techcrunch reports, citing an unidentified source and a rumor on an Israeli website. No comment yet from the two companies. Tel Aviv-based NuConomy, which also has a San Francisco office, has raised roughly $3.3 million since launching about four years ago.
In early 2008, WPP Group became one of its backers. New York-based LivePerson, which has been pursuing an About.com-like model of having individual experts provide advice, has made a previous acquisition in Israel. In June 2007, LivePerson bought Israeli psychic online readings site Kasamba.com for $40 million. It’s not clear how NuConomy would fit into LivePerson’s holdings, but engagement metrics is in wide demand by online media companies these days, so it could represent a good way for LivePerson to expand its ties to other sites.