e-Book Echo: Read an e-Book Week; Apple to Boost e-Books

Our platform focus continues this fine Sunday with the e-Book Echo, our take on the week in the digital publishing world. You know a technology is beginning to make an impact when it gets recognized on the web. Get ready for “Read an e-book week“, March 7 – 13. Actually, according to the promoters this week first occurred in 2004 so maybe it’s not so new after all. The purpose behind the week of recognizing the e-book is summed up best by those behind it:

Read an E-Book Week educates and informs the public about the pleasures and advantages of reading electronically. Authors, publishers, vendors, the media and readers world-wide are welcome to join in the effort. We encourage you to promote electronic reading with any event. These could include: public readings, library displays, reading challenges, school visits, newspaper and blog articles, chat show appearances, internet radio interviews, e-book give-ways, and banners on your website.

All eyes will be turned to Cupertino on Jan. 27th, with the expectation that Apple is going to introduce the world to its new tablet. Speculation has run amok about what the tablet will bring to consumers, but there is little doubt the tablet will be leveraged by Apple as an e-book reader. This is significant for the e-book world, not for the tablet itself but for the e-book ecosystem that Apple will surely introduce along with the device. It has been reported for quite some time that Apple has been in discussion with publishers to get content deals for the table. While it may not be critical for Apple to become a huge e-book seller, a venture of this nature will definitely add big momentum to the growth of the e-book business.


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