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Brightcove Targets TV Everywhere with New Solution Pack

Brightcove is jumping on the TV Everywhere bandwagon by introducing a new “solution pack” that will give broadcasters and cable networks tools they’ll need to roll out new video services tied to consumer cable subscriptions. The TV Everywhere Solution Pack (TVE-SP) is built on top of the company’s recently released Brightcove 4 video platform, adding support for authentication and rights management that are necessary for new paid-for video services.

TV Everywhere is an industry-wide initiative through which programmers and cable companies are collaborating to give customers access to on-demand video content from cable networks that they’ve paid to subscribe to. But to do so, they need to connect with each other to ensure a user that’s trying to access certain content has paid for it.

To enable programmers to make that video content available to those that subscribe to their channels, Brightcove has struck a partnership with SaaS identity management firm Ping Identity to add SAML 2.0-based authentication and authorization compliance tools. Since each cable provider will have a different authentication scheme to log in and view content subscribers pay for, support for standards-based authentication will let programmers roll out services more quickly.

Brightcove’s TVE-SP provides rights and entitlement management tools so that programmers can control who gets to see what content, and when. The new tools will allow media companies to control scheduling and release windows, geographic restrictions, and custom metadata. TVE-SP also provides advanced ad insertion and audience measurement tools to provide better monetization capabilities for its programming customers.

In addition to rolling out its new TV Everywhere tools, Brightcove announced that it has promoted Eric Elia to vice president of TV solutions. In his new role, Elia will be focused on managing the team focused on selling TVE-SP services to major programmers. Elia has experience working with those customers, as he led the team that put together what is now Comcast’s (s CMCSA) Fancast video service.

Many major media companies use do-it-yourself solutions that they built in-house to manage the distribution of their video assets online. But Brightcove vice president of marketing Jeff Whatcott says many are rethinking that strategy, as the expertise and technology required to roll out TV Everywhere-type services becomes more expensive.

“TV Everywhere is placing a lot of stress on these DIY systems. It requires a lot of cost to introduce these services, but they’re not introducing a lot of revenue,” Whatcott said in a phone interview. As a result, he says “a lot of media companies are asking themselves, ‘Should we be doing this ourselves or should we be using a platform like Brightcove?'”

With the new offering, Brightcove will be able to compete for TV Everywhere business against companies like thePlatform and ExtendMedia, which have led the roll out of most of those services to this point. Comcast subsidiary thePlatform is already being used to manage its parent company’s TV Everywhere rollout, dubbed Fancast Xfinity TV. And ExtendMedia thePlatform also powers the On Demand Online offering of Rogers Communications, which launched its TV Everywhere service in November, while ExtendMedia is behind Bell’s TV Everywhere deployment.

To learn all you need to know about TV Everywhere, check out our Ultimate Guide to TV Everywhere, now available on GigaOM Pro (subscription required).

6 Responses to “Brightcove Targets TV Everywhere with New Solution Pack”

    • Funeral Director

      This isn’t really a new direction for them. The platform that Brigthcove has natively supports a federated model. Jeremy, very wisely, is positioning their strategy on the strength of the Brightcove platform as-is.

      The challenge Brightcove has is that many parters in TVE use their own player framework. Hence, thePlatform has had the most early success given their existing MSO relationships and workflow engine for delivering content to 3rd parties for distribution.