The e-book seller that began life as Shortcovers is getting ready to explode on the e-book reading scene. Recently Kobo signed a deal with Borders to handle e-books for the chain, along with producing a reader for them. The folks at Kobo aren’t content to rest on the Borders (s bgp) deal, as information we’ve just received from them proves. Kobo has reader applications in development for “netbooks and dedicated eReaders, like the Sony eReader.”
Kobo already has reader apps for iPhone (s aapl), Android (s goog), BlackBerry (s rimm) and the Palm Pre (s palm), and when they add support for both Windows 7 (s msft) and Android tablets they will have just about everything covered.
Kobo realizes that the key to e-book adoption is to allow reading content on devices the consumer already owns. These free reader applications will be available starting in February, and in addition to handling e-book reading duties, they will allow syncing of libraries and reading locations among multiple devices. They are obviously taking a cue from Amazon (s amzn) and the Whispernet syncing.