GoWalla About to Pass the 100,000 User Mark

12 Comments

. gowalla1.jpegGowalla, a location-based social application developed by Austin, TX-based Alamofire is about to pass 100,000 users, according to some of my sources. The company is going to hit the milestone over the weekend, having just crossed 99,000 users. Gowalla recently raised $8.4 million in venture funding from an assortment of investors including angel investors Chris Sacca and Jason Calacanis.

In comparison, Foursquare, my favorite mobile app, is closing in on 300,000 users having just crossed 290,000 users. Foursquare earlier this week released the Blackberry version of their service. Gowalla and Foursquare are vying for user attention at the same time competing with local search web service Yelp has started to encroach on their turf with its new mobile application. If you get a chance, watch my interview with Josh Williams, CEO of Alamofire to get his thoughts on location-based services, Twitter, Yelp and his competitors.

12 Comments

Jeff Hilimire

Om, curious your perspective but what user base does a company like this need to get to in order to start being relevant? And how important is that number? I look at MyTown which has surpassed both Foursquare and Gowalla, yet all are under 1MM users, which in the grand scheme is still a very small number.

Thoughts?

Om Malik

Jeff

My view on this is about 150,000 is the right baseline number for the service to get right amount of data. When I was talking to Andy Rubin of Google’s Android team, he said that if he got Nexus One in the hands of 150,000 people in US (based on population), it would be a good way to create a real world viral effect and slowly start exposing the device to buyers at large.

I think something similar can work fo FSQ and GoWalla. I saw the number of places go way up the minute FSQ passed about 150,000 users. And since then it has caught the momentum. Now the thing is finding ways to engage the people. I think with the number of invites I get on a daily basis I think FSQ is growing like mad crazy, but at the same time facing the problem of how to keep me engaged.

I think the next big challenge is just that.

Not sue if I answered your question, but that’s my theory for now.

jd

How could these very hyped services (and to some extent, worthy of the hype) have so few users?

Xbox mania

Guess the design being unique makes it hyped and also, with gigaom review they will cross few more thousands in no time ;)

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