Nickelodeon said it will double its efforts in mobile this year, bringing the number of applications it has rolled out in the space to 40 since launching its first in February last year.
In that time frame, Nickelodeon fans have downloaded 4.5 million iPhone apps with the bulk of them occurring in the past six to seven months, said Steve Youngwood, EVP of digital for Nickelodeon Kids and Family. “We want our content to be everywhere our audiences are, and when you look at the iPhone and other smartphones, they are becoming portable content devices, and we view them as a great platform.”
So far, Nick’s iPhone apps have been focused on games or personalization tools. Recently, the network launched iCarly: Sam