Blog Post

Hulu’s Maybe-Could Be Payment Plans

Hulu’s been muling on possible premium services for a while now, and LAT has added some fuel to the very slow-burning fire: it says among the options being considered are charging users about $5 a month to watch older TV episodes, beyond the most recent five that are usually posted on Hulu. The video company thinks it would need at least 20 TV series to agree to be part of this to make it attractive to users to pay up. The plan seems reasonable, considering how big of a current base of users it has, and how they possibly end up on other services, including paid ones like Amazon (NSDQ: AMZN) VOD and Apple (NSDQ: AAPL) iTunes, for older episodes of the posted shows. Of course, nothing firmed up, and Hulu could take better part of this year to come up with something, maybe in the Fall.

With all the activity from Apple and cable cos in the sector, I would be surprised if Hulu would wait that long, though.