A quick look at the Fox.com website shows that the broadcaster has switched technologies for delivery of its online video, transitioning from Move Networks technology to video delivered in Adobe Flash format and managed by white-label video platform provider Brightcove.
The transition from Move’s adaptive bit-rate technology shouldn’t come as a huge surprise; the company has de-emphasized selling its video player technology to media companies, instead focusing on providing IPTV services to service providers. Not only that, but it’s lost its technological edge against Adobe’s Flash and Microsoft’s Silverlight, as both have added similar adaptive bit rate capabilities. With the addition of dynamic bit-rate streaming in Flash Media Server (FMS) 3.5, Flash can also deliver smooth, streaming video regardless of the bandwidth available on an end user’s connection.
The decision probably isn’t a huge surprise for Brightcove, either, as it was chosen to power another News Corp. video property about six months ago. The company is also using Brightcove to deliver Latin American Hulu lookalike Mundo Fox online video portal, which could have been a test case for the Fox.com deployment.
For both companies, picking up Fox.com is a big deal, as it means they will behind the delivery of hit shows like 24, Bones, Family Guy, Glee, House, and The Simpsons.