Blog Post

U.S. X Factor: Digital Features Highly, But Won’t Be Online Only

Sir Philip Green may have declared his hope for a big online element to the planned U.S. X Factor show – but don’t expect that show to be online-only.

The Arcadia retail chairman told GQ last month, prior to becoming a shareholder in a new Simon Cowell company that will jointly own his Syco label with *Sony* Music Entertainment: “The plan is to take it to Vegas … We’ll have a store. And it’ll all be online. You have 20, 30, 40 million people tuning in twice a week… You bring two or three hundred million viewers to a venue. It’s turning it up a peg.”

A Syco/SME spokesperson tells paidContent:UK: “Digital is a big part of what we do. It figures highly in what we’re doing. At the moment, I can